Assistant Professor of Marketing
Department of Marketing and Business Analytics
Lucas College and Graduate School of Business
San Josè State University

Email: mithila.guha@sjsu.edu

 

Education

• Ph.D. Marketing (Minor: Computer Science), Drexel University.
• Master of Economics, North Carolina State University.
• Master of Social Sciences in Economics, University of Dhaka.
• Bachelor of Social Sciences (Hons) in Economics, University of Dhaka.

Bio

Dr. Mithila Guha is an Assistant Professor of Marketing at San José State University whose scholarship focuses on marketing analytics, brand activism, online strategies, and the transformative role of marketing in advancing positive social change. Her research uses quantitative methods to examine brand-consumer interactions across digital and social media platforms and has been published in the Journal of Brand Management. 

Dr. Guha has received national and international recognition for her work, including the prestigious 2024 Paul R. Lawrence Fellowship (the first awarded to an SJSU faculty member), the 2025 AAPOR Burns “Bud” Roper Fellowship, and the Best in Track Award at the 2022 Summer AMA Conference in the Digital & Social Media Marketing Track. Dr. Guha currently serves as an SJSU AI Faculty Fellow (2025–2026), supported by Adobe’s Future of AI Collaboratory, where she is advancing the responsible integration of artificial intelligence into teaching and learning.

Beyond her academic research and leadership roles, she is also a certified Mental Health First Aider, reflecting her commitment to student well-being and to making a positive impact within and beyond the classroom.

Links

Featured Faculty:

How Research by SJSU’s Mithila Guha is Decoding Social Media Activism

SJSU Assistant Professor Awarded Paul R. Lawrence Fellowship with a Touching LCoB Connection