Welcome

Merz_Michael Dr. Michael Merz, Department Chair

The three concentrations in our department are the Marketing concentration, the Business Analytics concentration, and the Hospitality, Tourism, and Event Management Concerntration. The job prospects for alll our concentrations are fantastic! You will be able to take classes from our amazing faculty who have made a name for themselves in Silicon Valley and beyond. Our student clubs will provide you with the opportunity to network with high caliber Silicon Valley professionals and like-minded students.

We are here to help you succeed and we are extremely excited to have you join us.

Resources

Head to the Lucas College of Business Explore our Major page for more general information on student organizations, our advisement center and more!

Concentration information sheets

Business Analytics [pdf]

Marketing [pdf]

Hospitality, Tourism, and Event Management

Advice from Students

Cassie

Cassie combined her interest and marketing degree from SJSU to establish her own company.